1. The brand influence of domestic professional mobile flood light tower enterprises is weak
At present, product homogeneity in the market is serious, product positioning is mainly low-end products, price has become the main means of competition between enterprises.
Professional mobile lighting tools belong to the subdivision of the lighting industry. Due to special usage scenarios, they have obvious "tool" attributes. Large multinational companies, especially tool brands, occupy an important position in the industry, such as STANLEY, Snapon, Bionet, Wurth, etc., are in research and development, brand and channel has advantages, its brand influence is strong. Compared with the well-known enterprises in the above-mentioned industry, the brand influence of domestic professional mobile flood light tower enterprises is weak.
2. Trade friction affects business efficiency of industrial enterprises
At present, China has become the world's largest production base of professional Led mobile light towers, the main export destinations include Europe, North America, the Asia-Pacific region, among which, the United States is an important export destination country of professional mobile lighting industry. Due to trade friction between China and the United States, professional mobile lighting tools industry has been affected. In March 2022, the Office of the United States Trade Representative (USTR) announced that 352 tariff exemptions on imports from China would be restored. However, there are still certain uncertainties in the bilateral trade prospects, which may affect the business efficiency of enterprises in the industry.
